We believe in the power of collaboration. We work directly with our clients and agency partners to ensure that not only is our work meeting the demands, but that we are adding and expanding upon the initial concept in a way that gives life to the final product. We want to ensure that your video feels unique, and perfectly suited for its intended audience. Because it's not just about making content; it's about creating content that audiences will seek out themselves.
The Lightpost Process
Discovery
Tell us about your vision! We understand that every project is unique. In this step, we listen to your needs, ask questions and gain a clear understanding of your overall goals and objectives, so that we can offer a bespoke strategy tailored to your needs. Who is the target audience? Are there any creative references? All of the key unknowns come to light in our discovery call.Strategy
After the discovery call, we'll share our ideas and concepts in a proposal, along with suggested timelines and budgets. We hammer out the logistical details in this stage and ensure everything is approved before moving forward. Is this project a commercial, a brand anthem, a film trailer? Will it involve animation, visual effects, or voiceover talent? Will there need to be a script or storyboards? Questions such as these are considered from the start, and every detail (from concept to completion) is factored into the plan. We'll assign the dedicated team members needed to implement the strategy.Implementation
Once the project is greenlit, we get started immediately. We see this as a truly collaborative process. We take your feedback at every stage of review and work with you to shape the vision into reality. All of this is done alongside the agreed upon schedule. We make sure your thoughts are heard every step of the way.Delivery
The most exciting part! When all the hard work comes to fruition, and you can distribute the content to every platform you need. We work on a wide range of projects from broadcast commercials, to documentaries, to social posts. Each deliverable is made to the necessary specifications, so that you can share with audiences immediately after final delivery.FAQ