Zoe Saldana has starred in major box office films, such as Guardians of the Galaxy, Avatar and Star Trek. Behind the scenes, she is a passionate and dedicated mother with a story all her own.
In a series of three vignettes, I told Zoe's story: from her Latin upbringing and loss of her father to her latest nonprofit endeavor, BESE.
Racking Up Points with our Custom McDonald's Arcade Animations
The team at McDonald's asked us to develop an animation theme that played on the idea of members earning points. We had tons of fun conceptualizing a retro arcade theme that could be used throughout the video.
We partnered with their internal design team to incorporate brand specific logos and meal icons throughout the scenes.
The New York chapter of The Children's Heart Foundation and their little heart warriors were invited to ring the stock market opening bell at the NASDAQ Bell Ringer Ceremony. This was a genuine opportunity for the foundation to speak about the importance of funding congenital heart defect research. During this time, their featured content premiered on the NASDAQ Times Square video boards. This included two videos designed specifically for these displays. Full coverage of the event can be found through NASDAQ.
Izzy was excited about a the idea of a video interview. She's very passionate about helping other kids with heart defects, and she hoped it would help raise donations for CHD (congenital heart defect) research. Her wish came true. Izzy's story was shared during a Giving Tuesday campaign, lead by The Children's Heart Foundation. They exceeded their goal and raised over $110,000!
I previously edited a separate micro-doc, which premiered at the Red Tie Ball, a Chicago-based fundraiser for local The Children's Heart Foundation chapter. This narrative helped raise $77,000 directly after the premiere, with an additional $200,000 after the event. This will fund two research projects for the foundation.
The National Youth of the Year Awards is a Facebook Live event broadcast from Washington, D.C., which has garnered over 38k views! The show included exclusive blue carpet interviews with celebrities, such as Denzel Washington, Kelly Rowland, JB Smoove and Ruth Carter.
Working with AKA media, I had the opportunity to oversee the technical production of the Facebook Live broadcast, design all creative in-show animations and edit all post-show content for outlet distribution.
Each year, we expand upon the offerings to deliver an even bigger and better experience. One outstanding young person is named Boys & Girls Clubs of America’s national teen spokesperson. The National Youth of the Year is a role model, leader and advocate for the nearly 4 million youth served by Boys & Girls Clubs each year, and all of America’s young people.
