Laura Geller Gelato Highlighter

Laura Geller Gelato Highlighter project image
What do fine wine, gourmet cheese, and you have in common? They only get better with time - and Debi Mazar’s glowing skin proves it. The Baked Gelato Swirl Illuminator is back from the vault. Baked for 24 hours on terracotta tiles with Italian artistry, the updated formula hydrates, brightens, and smooths for a soft, lit-from-within glow that won’t emphasize texture. Now, in Gilded Honey shade.

Client: Laura Geller Beauty
Agency: AS Beauty Group

VP of Brand Marketing: Sara Mitzner
Brand Marketing Director: Haley Lim
Brand Marketing Manager: Julie Singer
Brand Marketing Coordinator: Maggie Senft
Social Media Associate Manager: Julia Kahn
Social Media Director: Aileen Olmedo
Marketing Manager: Kim Dorce, Influencer and Paid Media
Junior Manager: Ines Santos, Influencer and Paid Media

Public Relations: Alison Brod Marketing Communications
Account Director: Georgia Power
Senior Vice President: Rayna Greenberg
Account Supervisor: Jamie Childs
Senior Account Executive: Sammy Kerbel
Account Coordinator: Michaela Keating

Talent: Debi Mazar
Production by: Production X
Director: Quinn Wilson
Director of Photography: Mark James
Photographers: Ari Michelson, Louise Kahn
Casting: Alicia Bridgewater
Hair & Make-up: Mariapia Saragnese, Jacopo Finocchi, Neal Pittman
Stylist: Savina Di Donna
Props: Laura Tocchet
Location: Villa La Tavernaccia

Post-Production Supervisor: Cassandra Tyler
Post Producer: Connor Smith
Editors: Rebecca Zaucha, Nikita Kulyasov
Assistant Editor: Sam McCormick
Colorist: Caleb Hill
Sound Mixer: Noelle Daniels
Flame Artist: Mark Wellington
Voice Talent: Paul Coltofeanu

Laura Geller and Debi Mazar teamed up in a witty, Italian-inspired ad campaign promoting the fan favorite Baked Gelato Swirl Illuminator. 

These playful ads ran across major social platforms and traditional broadcast television. The full multi-channel strategy garnered 800K video views, 678 press placements, and over 1.24 billion media impressions.

The breadth of our delivered content included platform-specific versions of the sit-down interview between the two beauty celebs, lifestyle vignettes throughout Florence, and the primary ad featuring the Baked Gelato Swirl Illuminator. 

Our talented artists executed across the entire post pipeline: editorial, animation, color, sound, visual effects, and versioning.

Within 48 hours, the highlighter sold out on Amazon, and over 20,000 units have been purchased.
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