Case Study
Animation • 2D • Motion Design
The team at McDonald’s asked us to develop an animation theme that played on the idea of members earning points. We had tons of fun conceptualizing a retro arcade theme that could be used throughout the video. We partnered with their internal design team to incorporate brand specific logos and meal icons throughout the scenes.
We decided each player of the game should have their own action screen (similar to those of a retro RPG) along with a counter for the points they earned throughout the video.
And of course, we had some fun showing how the members could earn rewards too.
The end result was a fully customized arcade aesthetic for the McDonald’s team, to engage viewers, while educating them about the new program.
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Case Studies